top of page
Tillie
sustainable packaging mockup
Tillie is the Australian fashion doll.
It’s "Barbie", but different!
Tillie loves going on adventures to new places, especially when she is with her friends. But her favourite adventures are in her books. She can travel the whole world without leaving her cosy room!
Each of Tillie’s friends have unique personalities and their very own rooms.
With Tillie, the main goal was to create a package that’s a part of the product. The box doesn’t use any glue, and it unfolds to reveal her bedroom on the inside. And then it folds back up to become a carry case.
Printed with soy ink on bamboo cardboard, Tillie encourages zero waste, and promotes reusable materials.
bottom of page